Advertisements

How to Be a Leader in Your Niche (4/4) – Be Accessible to Your Audience

Accessibility is important to your prospects and customers. So few marketers are truly open to hearing from their customers and when it happens, word spreads and you cultivate the right kind of reputation.

 

Many marketers put up a wall between themselves and their online audience. They don’t engage in blog comment discussions once a post is created. Even Seth Godin himself doesn’t even allow comments on his blog anymore – and he’s always talking about developing a loyal tribe.

 

So it’s good to see marketers who are there for their audience and who take time to interact with the people who need and want their help. There are even some marketers who create a help desk so that tickets are opened, rather than a simple email sent.

 

Of course that’s an option for you, and it might even be necessary if you have a lot of technique elements to your site, but it means a lot when your reader can just contact you – and get a response from you, not a virtual assistant that you’ve hired – or worse – made up to make it look like you’re more important than you really are (it happens).


The best way to be accessible as a leader in your niche is to do the following:

[Read more…]

Advertisements

How to Be a Leader in Your Niche (3/4) – Promote and Produce with Ethics in Mind

Never create products where you intend to leave vital information out or intentionally mislead your target audience. People who market products based on trends or fads alone often do it without even considering whether or not it’s the right thing to do.

 

They’re after only one thing – money.

 

When you create products, don’t do what some online experts do and leave crucial details out of the product – in an attempt to squeeze more money out of your target audience at a later date.


Here’s a good example:

 

As an Internet Marketing leader, you might put out a product that teaches someone how to blog. But your blog product only covers the topics like finding what to blog about, how often to blog, engaging your customers.

[Read more…]

How to Be a Leader in Your Niche (2/4) – Align Yourself with the Best People

When you’re a true leader, you’re never running solo the entire time you spend growing an online business. The top marketers understand that you work individually, but you stay connected with a team of like-minded leaders on the ‘net.

 

Don’t be afraid of your competition – embrace them. They can be guest bloggers or invite you to guest blog on their site, they can co-create products with you, and they can cross-promote you whenever you sign up as an affiliate to promote one of their products.

Web Hosting

Don’t just look to people who are bigger in status than you are, either. You want to keep an eye out for rising stars in your niche and help make them well-known, too.

 

It’s not just competitors who you should align yourself with, either. It’s anyone whose products or services are related to your own niche in some way. Let’s go through an example.

[Read more…]

How to Be a Leader in Your Niche (1/4) – Be a Researcher and a Sharer

When you first started marketing online, did you have dreams of waking up in your pajamas, setting up a little bit of content that you carefully crafted with just the right keyword density – and then watching the money roll in?

 

Well it may have worked that way once upon a time, but thanks to automated tools and scummy spammers, search engines cracked down on that minimalist work strategy and now you have to go to a little bit more effort.

Web Hosting

You might be nervous about being a leader in your niche. You might have these common feelings:

 

  • Who would want to listen to me?
  • I don’t have anything unique to say.
  • I’m not pretty, young, or smart enough to be a leader.
  • I’m nobody and there are already leaders in this niche.

 

These feelings are normal, but they’re not accurate. Be honest. How would you like it – as a consumer – if you only had one choice for a restaurant, a salon, a clothing line, a music style, a grocery store, etc.?

[Read more…]

The Silver Linings of Hopeless Situations

You’ve probably said it yourself and didn’t really believe it:  the old saying that behind every dark cloud, there is a silver lining.  It’s hard to have much faith in that advice when that cloud is dumping buckets of rain on your parade.  But, sure enough, it wasn’t long until the rain stopped and you were walking in sunshine again.

 

It’s the same with hopeless situations.  We’ve all faced them when we know we’re going to lose or fail at something very important to us.  It could be your business, a marriage, just a board game or a game of cards.

 

You’re playing your best, but no matter what you do losing is inevitable.  Everything you did seemed right at the time and by the time you discover your mistakes, it’s too late. First of all, it’s never too late until the game of life deals you the death card.

[Read more…]

The Power Behind Continual Journaling

Book, Bread, Bright, Bun, Cafe, Casual

Thank goodness for journaling and those who journal.  If it were not for journals, much of history would be lost forever.  We owe so much of our knowledge of our forefathers and the world before us to those who took the time to make entries in their journal.

 

Ship captains kept daily logs while at sea and most of our founding fathers kept journals as they formed a new nation.  Long before that, records were kept on scrolls with quill and some form of ink.

 

Hieroglyphics line the ancient tombs of the pharaohs giving us an insight into what their lives were like.  Even cave men recorded history on rocks and hillsides.  Where would we be today if it were not for journals?

 

You may say, “Sure that’s all well and good for famous people such as presidents and celebrities, but I don’t have the time – and even if I did, nothing of any importance happens to me.”

[Read more…]

Stop Complaining and Take Back Control

Action, Adult, Athlete, Champion

If you find yourself constantly complaining you must believe you have a real need to complain and your life isn’t where you would like it to be.  If you don’t complain, you probably know someone who does and it makes everyone feel uncomfortable.

 

They probably try to avoid that person as much as possible.  Whether it’s you or someone else who is constantly complaining, what can be done to correct it and get back to positive living?

 

Complaining is a bad habit.  A habit, whether good or bad, is an urge to adopt that action no matter what the consequences.  The more you feed the habit the more it will take control of your life and the harder it is to kick.

 

Complaining typically stems from negative thoughts you’ve created.  You realize you’re the cause of your thoughts so you blame yourself and vent it with complaining.

Refuse to let those negative thoughts become you.  We become what we think just like we become what we eat, drink or do.

[Read more…]

Starting Your Day Off on the Right Foot

Action, Adult, Daylight, Grass

Not everyone gets out of bed in the morning easily and in a good mood.  Some can bounce out of bed eagerly anticipating the day and will talk your ear off if there’s anyone to listen.  Others groggily stagger out of bed reluctantly and you better not speak to them or they’ll bite your head off.

 

Which of these describes you?  Or do you fall somewhere in between?  Which would you rather be?  Typically, the person who bounds out of bed wide awake is the person who gets more done in the morning and is happier to do it.  This isn’t always true.  Some get just as much work done; it just takes them longer to get to it.

The 2 Week Diet
If you’re not happy with your morning habits and want to change, it can be done but it has to be a concerted effort on your part.  Many people don’t want to change.  They’ve been that way for years and it works for them.  On the other hand, who wants to be an old grouch in the morning making yourself and everyone else miserable?

[Read more…]

Perfectionism Can Be a Blessing or a Curse

Man, Homeless, Homeless Man, Poverty

It doesn’t get any better than perfect, right?  If a project or task is done perfectly then it’s the most we could hope for.  Perfection is what we all should strive for whether we’re working for ourselves or someone else.  Employers always seek employees who make every effort to get it perfect.  Is this how you think?

These are a few of the thoughts most people have about people who are perfectionists and perfectionism in general.  Well, in theory this is good; but in reality perfectionism has a few drawbacks.  The dictionary says perfection is an unsurpassable degree of accuracy or excellence.  It’s the act or process of perfecting something to a level for which most of us refuse to attain.

 

Perfectionism has been defined as when someone strives toward goals that are usually impossibly high but won’t settle for anything less.  If it’s less than perfect they view it as unacceptable.


[Read more…]

Organizing Your Home or Office for Increased Productivity

Person, Home, Relax, Dog, Lifestyle

Organization is essential in your home, office or in your home-office if you’re to function at maximum efficiency and strive for increased productivity.  If you’re searching for a place to sit or an empty space to place a file it’s time to organize.

 

Some will claim that if they clean up and organize they would never be able to find anything; but this is rarely the case.  These people waste a lot of time saying, “I know it’s here someplace.”  They’re blameworthy of an old law that states if there is an empty space, it will be filled.


Most of the following suggestions hold true for both home and office or if you’re working out of your home in a designated office space.  Find a place for everything and put everything in its place.  This will mean filing and storing.   If you have a home or office that’s overwhelmed with clutter, divide the task into individual areas.

[Read more…]