Plug in Points to See How Your Financing Will Pay Off

One of the most innovative financial markets is the home mortgage loan sector.  And, when you toss points into the mix it adds convolution to an already complicated process.  Most buyers don’t understand the concept of points and hesitate to ask or go to the trouble to learn about the process.  They become overwhelmed and can be at the mercy of whatever the lender offers.


It’s actually quite simple.  Points are fees paid to a lender for a loan.  The points are usually linked to interest rates with the more points you pay for, the lower the interest rate.  You can view them as pre-paid fees.  It’s sort of pay now with points or pay later with interest.


If you have the cash on hand to pay points and you still can’t decide if you should pay them to get a lower interest rate ask yourself what you would do with the money if not spent on points.  If you’re buying a home you probably have many needs for the extra money but don’t be short-sighted.  Invest for the long term.

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Is Refinancing Going to Help Save on Your Mortgage?


Are you bogged down in debt?  Are your monthly home mortgage payments rising each year and getting harder and harder to pay?  If this situation sounds familiar, you may have considered refinancing your mortgage.  But, will it help?


When you refinance you’re simply taking out a new loan to pay off the existing one.  It only makes sense to do this if you obtain a lower interest rate enabling you to save money. 


Usually, there are two good times to refinance.  If you have an adjustable rate mortgage (ARM) and you’re faced with a continual interest rate rise.  You can refinance to obtain a fixed rate mortgage and avoid the higher payments.


Even if you already have a fixed rate mortgage, it might pay you to refinance if you can secure a lower interest rate.  If you’re experiencing a cash flow problem and want to refinance to lower the payments by extending the term of your loan this is not a good reason.  With an extended term you’ll be paying more over the years remaining that you own the home.

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Two Ways to Save When You Buy a Home


Buying a home is probably the largest investment you and your family will ever make.

Unless you’re wealthy, few people buy homes and pay cash.  Rather, they make a small down payment and obligate themselves to a financial lender for a term of usually 30 years.  In this case, the lender determines the interest rate and gives you a thorough financial background check.


There are at least two other ways to buy the home of your dreams and probably save money:  assuming the existing mortgage or owner financing.  Either method usually saves you time, trouble and money. 


If you’re trying to assume a mortgage first make sure it’s assumable and transferable.  Many mortgages have a due on sale clause that states if the owner sells all or part of a house the entire balance becomes due and payable on demand.  A lender may be willing to overlook a non assumable mortgage is you’re able to make good any overdue payments and agree to do further business with the existing lender.

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How to Be a Leader in Your Niche (4/4) – Be Accessible to Your Audience

Accessibility is important to your prospects and customers. So few marketers are truly open to hearing from their customers and when it happens, word spreads and you cultivate the right kind of reputation.


Many marketers put up a wall between themselves and their online audience. They don’t engage in blog comment discussions once a post is created. Even Seth Godin himself doesn’t even allow comments on his blog anymore – and he’s always talking about developing a loyal tribe.


So it’s good to see marketers who are there for their audience and who take time to interact with the people who need and want their help. There are even some marketers who create a help desk so that tickets are opened, rather than a simple email sent.


Of course that’s an option for you, and it might even be necessary if you have a lot of technique elements to your site, but it means a lot when your reader can just contact you – and get a response from you, not a virtual assistant that you’ve hired – or worse – made up to make it look like you’re more important than you really are (it happens).

The best way to be accessible as a leader in your niche is to do the following:

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How to Be a Leader in Your Niche (3/4) – Promote and Produce with Ethics in Mind

Never create products where you intend to leave vital information out or intentionally mislead your target audience. People who market products based on trends or fads alone often do it without even considering whether or not it’s the right thing to do.


They’re after only one thing – money.


When you create products, don’t do what some online experts do and leave crucial details out of the product – in an attempt to squeeze more money out of your target audience at a later date.

Here’s a good example:


As an Internet Marketing leader, you might put out a product that teaches someone how to blog. But your blog product only covers the topics like finding what to blog about, how often to blog, engaging your customers.

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How to Be a Leader in Your Niche (2/4) – Align Yourself with the Best People

When you’re a true leader, you’re never running solo the entire time you spend growing an online business. The top marketers understand that you work individually, but you stay connected with a team of like-minded leaders on the ‘net.


Don’t be afraid of your competition – embrace them. They can be guest bloggers or invite you to guest blog on their site, they can co-create products with you, and they can cross-promote you whenever you sign up as an affiliate to promote one of their products.

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Don’t just look to people who are bigger in status than you are, either. You want to keep an eye out for rising stars in your niche and help make them well-known, too.


It’s not just competitors who you should align yourself with, either. It’s anyone whose products or services are related to your own niche in some way. Let’s go through an example.

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How to Be a Leader in Your Niche (1/4) – Be a Researcher and a Sharer

When you first started marketing online, did you have dreams of waking up in your pajamas, setting up a little bit of content that you carefully crafted with just the right keyword density – and then watching the money roll in?


Well it may have worked that way once upon a time, but thanks to automated tools and scummy spammers, search engines cracked down on that minimalist work strategy and now you have to go to a little bit more effort.

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You might be nervous about being a leader in your niche. You might have these common feelings:


  • Who would want to listen to me?
  • I don’t have anything unique to say.
  • I’m not pretty, young, or smart enough to be a leader.
  • I’m nobody and there are already leaders in this niche.


These feelings are normal, but they’re not accurate. Be honest. How would you like it – as a consumer – if you only had one choice for a restaurant, a salon, a clothing line, a music style, a grocery store, etc.?

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Affiliate Marketing and Your Own Product

There are two sides to affiliate marketing: being an affiliate marketer as we have just discussed and selling a product that others can promote as affiliates for you

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You become the product creator.


You come up with a sales page.


You design an affiliate program that makes selling your product profitable to others.



Aside from having a top quality info product that caters to a hungry market, you also need to invest time or money into creating a sales letter that makes it impossible for visitors to pass by.


There is a two-fold benefit to having your own product: you profit from initial sales, plus you profit on the commissions from affiliate links strategically placed inside your own product.


If you want to make your affiliate program really shine and make it enticing for affiliates, then you need to offer the following:

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What You Need to Know to Begin Affiliate Marketing

While affiliate marketing does offer a shorter sales process for you, there are still some things you need to know before you can just slap up some site, drive traffic and get decent conversions.


For one, you need to know how to pick products.  You’ll need to do some homework.  That involves deciding on the niche you wish to pursue and then researching where to find the product or service that you want to promote within the niche.  Some do it in reverse and will look for a hot selling product and then find ways to get a piece of the niche profits.


A good affiliate marketer knows his or her market – and part of the way they get to know them is through visiting the niche forums and paying attention to the questions that keep coming up.



At some point, you’ll want to do some keyword research, too. Get inside your prospect’s mind so that you know what terms to focus your campaign on. A good affiliate program may have these listed for you to help make your job easier, but you can find words and phrases other affiliates aren’t using and rank very high for those in search engines like Google.


Then, once you’ve chosen your product, you need to be signed up in the affiliate program. This is fairly simple for some companies like ClickBank or Amazon, but others have a more involved sign up process.


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What Does a Good Affiliate Program Offer You?

Affiliate marketing is ideal when you really want to get into a niche and start making profits sooner than it might take you to put together your own product and subsequently come up with sales copy.  With affiliate marketing, the meaty part of the sales funnel is already mostly set up for you.


By sales funnel, I mean this: Starting from the time your potential customer finds your site via the search engines or through browsing the ‘net – until he or she clicks the order button.


It looks something like this:


The customer types in his search terms in search engine (or is browsing and sees an ad) and clicks through. In the case of the search engine, this brings up a page of top ranking pages for the terms as well as paid for ads (PPC). The customer clicks on one or more of the choices until they find what they need.


In the case of an ad, he clicks through and he lands on either your squeeze page and signs up on your email list – or he lands on one of the other online pages you’ve set up to facilitate a sale.


From here, he may choose to click on any one of several affiliate links leading to the sales page. He decides to buy – you get a commission – he gets his product.

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